The most comprehensive course on Instagram ads ever.
You'll learn the timeless Instagram ad fundamentals. You'll better understand direct marketing, how Facebook/Instagram uses data, ad systems, and much more.
New Pixel Training
Take a deep dive into the new Pixel and conversion tracking system being utilized for Instagram ads. Learn what metrics to track and how to do it effectively.
Budget & Schedule Optimization
Get an in depth view of all your ad spend budget and scheduling options. You'll learn which ones you should use when and why!
Targeting can make or break the success of your ads. Don't leave it up to chance. You'll learn the principles and strategies behind high performing targeting!
Bidding and Pricing Strategies
Don't get caught with low impressions or reduced ad delivery due to bad bidding. You'll learn every bidding option and what is best to use based on your objective.
Ad Creative Guide
Instagram is known for its aesthetic and high quality images. Learn exactly what makes a great ad image and how to use basic psychology to your advantage!
Copywriting is one of the oldest forms of advertising and one of the most important aspects of marketing. You'll learn how to write powerful Instagram ad copy, plus get my proven templates to get you going quickly!
Despite what you hear, it is rare that you run an ad and instantly start making money. Optimization is key when it comes to paid ads! Get step by step guidance for my ad optimization formula that can be used in any industry for any purpose!
How to Scale
Once you have an ad that works, scaling it for optimum output can feel like trying to climb Mount Everest. You'll learn exactly what steps to take to scale your ad spend, while maintaining your margins!
90% of people who buy online courses never actually use them. I have found dripping the content over a set number of weeks greatly increases the number of people who consume the content and finish the course! You will receive The Instagram Ads Intensive content over a period of 8 weeks.
What difficulty level is the course designed for?
This course is set up to cover content for both beginner and intermediate Instagram ad marketers. There is certainly advanced content but those with a strong knowledge of Instagram ads may find some lessons unnecessary.
Is the class actionable? Can I implement what I learn right away?
It sure is! The course is designed to both teach a strong foundation of principles but then show you how they apply specifically to Instagram ads in an actionable and tangible way. Many lessons are direct screen caps showing you exactly when, where, and how to apply these tactics.
Can I expense this for my company or write it off for my business?
I am certainly not an accountant or IRS auditor, that being said, I know a number of my students have informed me their company has covered the cost of the course if it was relevant to their job, or that they were advised to write it off as a business expense.
When does the course start? When does it end?
The Instagram Ads Intensive starts dripping your sections weekly as soon as you register and enroll. Beyond that, it is a completely self-paced online course. YOU decide when you start and when you finish, but you'll never lose access to the content.
What if I don't like it?
We have a 30-day money back guarantee! No questions asked.